What is Mobile Marketing?
Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other hand held devices, usually as a component of a multi-channel campaign.Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second- most common channel, followed by display-based campaigns.
Why Mobile Marketing is Important?
It is considered that six out of every seven people in the world has a mobile phone that roughly adds 6 billion people in the world who carry mobile phones. There are more people active on Facebook through mobile devices than desktops. so mobile phones are extremely relevant when it comes to Digital platforms and Digital Marketing. The mobile device is the one device that the customer always carries and this is why the mobile device is very personal to the customer. And this is also the reason why many of the customers get to see whatever is the content that you provide for them on the mobile device very swiftly.
There are privacy concerns and there are permission that have to be requested from customers when you're reaching out to customers on mobile platforms. Because you don't want to be intrusive with the customer on a mobile device. If you are so , the customer might find way to completely avoid the marketer who is becoming too intrusive.
Think about a customer who receives a lot SMSs from you at 3:00 am, which basically is now waking the customer up in he middle of the night. the customer will feel extremely annoyed with the services that you are providing. So, scheduling of all of this content, scheduling of all of this information that you sent to customers becomes extremely relevant.
How can mobile devices be used for transaction of money?
Mobile devices also have built in payment systems. So, mobile devices of course become more of a
gateway between a customer and a manufacturer where transactions can easily happen. Many of the online service providers today are using e-wallets and a lot of mobile payment systems wherein they can seamlessly do transactions because the payment mechanism is somewhere inbuilt within the system and the network and can also be linked through applications to your bank accounts and things like that.
Five elements to be kept in mind while designing a mobile application?
1. The design should be from the customer’s perspective/ customer centric design
2. Target the most popular devices. Devices used by maximum of people in the target population
3. Try and enhance the experience of the customer
4. Put the users’ needs first
5. Think like the customer when you’re trying to design any kind of mobile assets
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